China's Herculean E-commerce Market

According to GroupM “China‘s E-commerce Market Herculean” study*, almost a quarter of the Chinese buy online in the toilets, more than half do not sleep to shop late, and more than 1 in 5 said their shopping addiction negatively affects their “family harmony”.

For Jack Ma, Chairman of Alibaba, “if in other countries, e-commerce is a way of shopping, in China, it’s a lifestyle“. According to Nie Linhai, deputy inspector of the Ministry in charge of E-commerce: “E -commerce may not be a category because everyone is in it“.

Fuente original: China Connect